In today’s competitive global environment where organizations compete on a single market platform, it is crucial to differentiate our organization from the rest. Many assumed that by creating and developing better quality products, and having more technology or better production processes, are sufficient to win market share. However, there’s more to it.
This Masterclass focuses on how to differentiate your products and organization, by providing you specific strategies that you can apply to distinctly differentiate your organization from the rest.
• Execute effective strategies to develop a differentiated brand to compete globally.
• Understand the essentials to build a competitive and sustainable brand by continuously finding Unique Value Propositions.
• Understand the 10 different differentiating strategies to develop and build a sustainable brand.
• Gain knowledge on current world-class branding benchmark practices.
• Develop a clear understanding on who is in charge of differentiation and how to achieve desired branding results.
WHO SHOULD ATTEND?
• Business Owners
• Senior Management
The Workshop will include:
• High Impact Short Lectures.
• Lively Activities and Exercises.
• Numerous Presentations and Discussions.
• Continuous Real Time Feedback from Facilitator