This online course seeks to introduce students to the core concepts of marketing with particular reference to the role and function of marketing in business organisations. Students will also be exposed to the relationship of marketing to organisational management.
The aim of the module is to first of all introduce students to marketing concepts with an understanding and knowledge of the functions and role of marketing in organisations and its relationship to organisational management. Second, it enables students to understand the marketing management process and analyse market structure and buying behaviour. Third, the module aims to expose students to the 4P’s (product, pricing, distribution and promotion) decisions.
- Teacher: Arison Ho