Available courses

This online course seeks to introduce students to the core concepts of marketing with particular reference to the role and function of marketing in business organisations. Students will also be exposed to the relationship of marketing to organisational management.

The aim of the module is to first of all introduce students to marketing concepts with an understanding and knowledge of the functions and role of marketing in organisations and its relationship to organisational management. Second, it enables students to understand the marketing management process and analyse market structure and buying behaviour. Third, the module aims to expose students to the 4P’s (product, pricing, distribution and promotion) decisions.


This unit covers the concept of strategic planning. Students will benefit from the environmental analysis, strategic planning process and models, as well as implementation and monitoring of strategies. The course aims to expose students to achieve the ability to develop a conceptual framework for strategic planning, analyse the complex strategic issues and formulate appropriate strategies for effective implementation.


This module studies the economic context of business and how competition, the behaviour of financial markets and government economic policy can influence an organisation. It also provides key microeconomic techniques underlying price determination and profit maximisation.

Students will improve their skills as knowledge workers through effective and efficient use of integrated software suites (word processing, spread sheets, databases, and presentation graphics). Information technologies will be applied to problem situations by the design and use of small information systems for individuals and groups.


This course offer an introduction to advertising for the students. It provides a clear and easy guide to a changing cultural and commercial genre. It also explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.

This course aims to offer cutting-edge thinking on Advertising including “new” media options and explain how advertising works in the real world.  Advertising and brand promotion is a large part of the rise in consumer and Advertising culture. 


The increasing globalisation of the market place affects all who are involved with business or who must make business decisions. Even those who are not directly involved in international business are affected in their domestic operations by international events and by the business activities of foreign entities. Therefore, it is imperative to be knowledgeable about the international business systems that this module would provide.

The objectives of this module are to introduce the concept of international business as a system and the theories which underlie it; institutions which are visual evidences of it; as well as the production, marketing, financial, legal and other subsystems which comprise the total system.

This subject provides an understanding of the entrepreneurial process covering stages such as identify and evaluate the opportunity, develop a business plan, determine the resources required and manage the enterprise. The topics will be delivered via a series of lectures, case studies and group discussions.

The objectives of this subject are:

  1. To introduce the role and nature of entrepreneurship as a mechanism for creating new ventures and affecting economic development.
  2. To discuss the entrepreneurial process.
  3. To identify characteristics and background of entrepreneurs.
  4. To provide an understanding of creativity and obtaining the right business area as well as the legal issues.
  5. To prepare the business plan: marketing, financial and organizational plans.
  6. To discuss alternative sources of capital.
  7. To present material related to establishing, developing and ending the venture as well as going public.

This module is designed to introduce students to cinemas of Malaysia & Asia, taking on brief discussions of the respective national history and the social and cultural issues that challenge them throughout the changing times. It will also give students grounding in some of the major analytical frameworks which have been applied to the study of these industries.


The syllabus covers the importance of the operations function in organizations; the analysis of the fundamental issues of facilities location, output planning, inventory control, scheduling, and quality control; as well as the quality and its impact in securing a strategic advantage for manufacturing and service entities.

The primary objective is to provide students with a thorough knowledge to examine the importance of the operations function in organizations. The students will know how to analyse the fundamental issues of facilities location, output planning, inventory control, scheduling, and quality control. The course also emphasises on the quality and its impact in securing a strategic advantage for manufacturing and service entities.


To study mathematical techniques, index numbers, descriptive statistics, probability and discrete probability distribution

The broad aim of this module is to give students an introduction to the practice of statistics and statistical concepts. The module will emphasize the benefits of quantitative skills in business planning and controlling, interpreting management information and solving business problems.

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The syllabus of this course will expose student to the Business Law. This course also looks at issues related to law of contract and Malaysia Court System. The primary objective is to provide students with a through knowledge and understanding of the process and structure, by which law is created, administered and changed. The course is also aimed at enhancing the ability of the student to analyze factual problem situation and apply the appropriate substantive legal rules and principles.

The modules will help students understand the basic/fundamental concept in Book keeping.It will also develop their understanding of the basic systems of recording from source document until preparing basic final accounts

The aim of this module is to introduce students to the principles of accounting, developing skills in recording, processing, communicating and interpreting relevant accounting data and financial statements.
Students will be introduced to the double-entry cycle, end-of-period adjustments and the preparation and interpretation of profit and loss accounts and balance sheet for profit and non-profit organizations.


The course exposes students on how various events are planned, developed, managed, implemented and evaluated within the event industry. It will train students to develop the knowledge and skills to develop, manage and sustain event businesses.

The objectives of this module are to:

1.        Provide an introduction to the principles of event management.

2.        Teach the planning, development, management, and implementation of various events.

3.        Give students an understanding on how to evaluate and research within the event industry.


The purpose of this class is to investigate social issues and problems facing our communities. As members of this Module, students will have the opportunity to discuss, research, and ponder significant issues that directly affect both our local and global communities.

The aim of the module is to first of all introduce the students to a Community Service Project that provides an opportunity for the students to develop a better understanding of the role civic activities have in society, to make a contribution to a community service or charity, and to learn and apply the principles of the numerous components of marketing management.



The module aims to develop students on the knowledge, skills and behaviors of how to achieve results by working in team at the workplace.The objectives are to:

  • Provide knowledge on how to achieve results via teamwork at the workplace.
  • Explain how to work as member of a team to achieve results.
  • Guide students to review the outcomes of team tasks.


Sukatan mata pelajaran Bahasa Kebangsaan  A untuk kegunaan Pelajar warganegara Malaysia mengandungi aspek    pembelajaran yang lebih mendalam terutamanya ketatabahasaan. Melalui pengajaran bahasa ini, lepasan-lepasan IPTS akan mampu menyampaikan bidang kemahiran yang dipelajarinya kepada orang lain dengan menggunakan bahasa secara lebih brkesan.

Mata pelajaran Bahasa Kebangsaan (A) ini disediakan untuk mempertingkatkan kecekapan berbahasa, sesuai dengan intelek pelajar untuk berkomunikasi dengan berkesan secara lisan dan tulisan dalam konteks rasmi, kreatif dan bukan kreatif.


This module brings together the various elements of the Marketing Communications mix and views them from a theoretical, creative and managerial perspective.  Students will create, present and justify IMC campaigns, as well as to develop a critical understanding of IMC theory and how the various communications tools can be brought together to form an integrated communications planning process.

This course also aims to instil an appreciation of and limited ability to perform creative work e.g. in advertising; and to develop skills of planning, collaboration and implementation in IMC decision-making processes.



Mata pelajaran ini disediakan untuk membekalkan pelajar-pelajar dengan ilmu pengetahuan mengenai sejarah Malaysia daripada zaman Kerajaan Melayu Tradisional dan zaman penjajahan sehinggalah zaman perjuangan kemerdekaan. Pelajar-pelajar juga akan didedahkan kepada sistem dan struktur pentadbiran Malaysia, keadaan politik negara, peruntukan Perlembagaan, dan rakyat Malaysia yang terdiri daripada berbilang kaum, yang kesemuanya membawa kepada pelaksanaan dasar-dasar negara Malaysia.

Mata pelajaran ini untuk melahirkan pelajar yang setia dan cinta kepada negara, berwawasan, bangga sebagai rakyat Malaysia, mampu menghadapi cabaran kearah mencapai kesejahteraan hidup serta dapat menghayati peranan Malaysia di arena antarabangsa.


This course seeks to introduce students to the core concepts of marketing with particular reference to the role and function of marketing in business organisations. Students will also be exposed to the relationship of marketing to organisational management.

The aim of the module is to first of all introduce students to marketing concepts with an understanding and knowledge of the functions and role of marketing in organisations and its relationship to organisational management. Second, it enables students to understand the marketing management process and analyse market structure and buying behaviour. Third, the module aims to expose students to the 4P’s (product, pricing, distribution and promotion) decisions.

This unit consists of the following topics on the analysis of market supply and demand, consumer behaviour, firm behaviour, costs of production and profit maximization, behaviour of firms in different market structures, an analysis of different input market structures.

The unit aims to introduce microeconomic theory and review some principles of economics such as the theory of consumer choice and production. It also focuses on the theory of firm in both perfect and imperfect competitive markets.