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Diploma in Sales and Marketing (MQA/PA3004)


Course Description

  • Look around you, information today is delivered in more ways than we imagined a decade ago. Have you ever wonder if you could turn off your smartphones or computer tablets, now that they have become part of your daily routine for information gathering, entertainment and communication? If you did, will you be lost?
  • Has the advent of social media tools such as Facebook, Twitter, Linkedin and Blogs changed how we “speak” to one another? Face-to-face interaction – has that been reduced?
New media is changing the world as consumers see and feel it. More importantly, it has generated a new level of commerce and sophistication of communication that companies can now tap on to reach out to customers. It is estimated that within this decade, the media industry will see a more than three-fold increase in spending in the digital space. The media industry thus anticipates a dramatic surge in the need for skilled new media professionals.
In particular, this trend will see an even stronger need for sales and marketing professionals to help the new media industry reach out to organisations in their journey to tap all possible opportunities to further their businesses. As the first point of contact by the new media industry to reach out to potential customers, new media sales professionals will enjoy exciting careers that ride on new media trends. Furthermore, they will enjoy derive satisfaction from being involved in translating new media campaigns and brand management that impact the world we live in.
To meet this need for skilled sales and business development professionals within the new media or wider media industry, PORTMAN is pleased to offer the Specialist Diploma in Sales and Marketing.


The field of Marketing is large and opportunities for employment are available in many business organisations. With the multi-disciplinary skills and marketing communication practice acquired from the course, you will be suitable for a wide range of marketing careers from Telco, Hospitality, Media, Banking & Finance as Marketing is one of the most critical functions required in all organisations.


With a Diploma in Sales and Marketing Management, you may enjoy advanced standing when taking up degree
programmes both locally and abroad.


3 Credits in SPM / GCE ‘O’ Level examination (or equivalent) in any subject.

PORTMAN College is the tertiary educational development division for the ATCEN Education Group. Established since 2003, PORTMAN College is well recognized as Malaysia’s reputed business school specialist with a strategic focus mission to educate and produce highly competent business leaders to make a difference in the world.


• Exposed to exciting business events that build business skills.
• Challenged by industry projects that open their eyes to the complexities of the real world.
• Stimulated with opportunities to explore and experiment that build confidence and shape opinions.
• Engaged in incubation of new enterprises that merge different skills to create new business brands.
• Involved in community work that adds value and meaning to their lives.


PORTMAN distinguished itself by delivering an education that is a notch above in quality. Industry-relevant curricula are widely adapted across all courses with close partnership with the corporate industries. PORTMAN’s insistence on preparing its graduates for the global marketplace with its emphasis on an education that is highly practical, have proven to provide an added edge to the students. This is evident in its graduate qualities where PORTMAN’s graduates are highly employable, with many securing jobs even before their graduation.
PORTMAN High Flyers programme is an initiative to add real value into university level education as a result of the trend shifting towards competency based human capital development. This provides market-centred curricula that prepare students for life “in the real business world”, as well as producing globally competitive graduates that are able to compete at an international level.


Soft Skills Mastery: Students are inculcated with effective Interpersonal Communication & Presentation Skills, Strategic Thinking & Problem Solving Skills.
Professional Skills Mastery: Students are developed in Grooming, Business Ettiquette & Interveiwing Skills.
Apprenticeship: Students gain real life working experience much earlier due to PORTMAN’s encouragement of real business world settings since day one.
At PORTMAN, we believe these additional skills Mastery and experiences will provide sustainable long-term competitive edge with the ultimate goal of developing HIGH FLYERS for the market!
This is a map of where a  PORTMAN College education  can take you, what career options are available to you upon under-taking our courses, and what climbing the ladder to getting that PhD in Business would look like.


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© PORTMAN College (The Business Education Specialist) 2017.