Description
Course Description
(N/321/4/0237) (08/22) (MQA/FA 8903)
• You will gain backstage access and interview celebrities and newsmakers for publication.
• You will have direct insights into the dynamics & explore the various facets of the media & communications world.
• You will gain real-world exposure through projects, internships or a stint at our very own student media & communication agency.
• You have access to State-of-the-art facilities including TV and radio studios, and editing suites.
START WITH A FIRM FOUNDATION
For the best possible learning experience, classroom assignments go beyond academic exercises. You may find yourself reporting on live shows, reviewing theatrical plays and restaurants, interviewing or taking photographs of celebrities and business personalities, producing programmes for national TV or radio, or pitching advertising and public relations campaigns to multinational companies as part of your assignments.
LEARN FROM THE BEST
You will also get a chance to go on 4-month local or overseas internships as your seniors have with industry leaders such as Media Prima Group, ASTRO Group, SONY Entertainment and many more.
Alternatively, you could work with a student managed media and creative agency – D Agency, where you will pitch for business and deliver editorial, design, photography, public relations, advertising, digital media, TV and radio production services to clients. You may even get to supervise your peers for our campus lifestyle magazine, e-zine, campus radio or online TV station.
CAREER PROSPECTS
Be equipped for careers in TV and radio production with modules including Advanced Radio Production, Documentary Production and Advanced TV Production.
JOURNALISM & PUBLISHING
Broadcast Journalism, Online Journalism, Photojournalism, Print Journalism and Creative Writing.
ADVERTISING & PUBLIC RELATIONS
Advertising, Advertising Creatives, Public Relations, Integrated Marketing Communications and Events Management.
DIGITAL MEDIA COMMUNICATION
Integrated Digital Media, Social Media Strategies, and Content Design for Mobile Devices.
FURTHER STUDIES
The Diploma in Mass Communication is recognised by local private universities and many overseas universities, with many of them granting module exemptions.
ENTRY REQUIREMENTS
i. A pass in SPM or its equivalent, with a minimum of 3 credits in any subject,
including English;
OR
ii. A pass in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, with a
minimum of Grade C (GP 2.00) in any subject and a credit in English at SPM
or its equivalent;
OR
iii. A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of
Maqbul and a credit in English at SPM or its equivalent;
OR
iv. A pass in SKM level 3 and pass SPM with a credit in English;
OR
v. A Certificate or its equivalent and a credit in English at SPM or its equivalent;
OR
vi. A Certificate in Media and Communication or its equivalent.
PORTMAN College is the tertiary educational development division for the PORTMAN Education Group. Established since 1997, PORTMAN College is well recognized as Malaysia’s reputed business school specialist with a strategic focus mission to educate and produce highly competent business leaders to make a difference in the world.
OUR STUDENTS ARE:
• Exposed to exciting business events that build business skills.
• Challenged by industry projects that open their eyes to the complexities of the real world.
• Stimulated with opportunities to explore and experiment that build confidence and shape opinions.
• Engaged in incubation of new enterprises that merge different skills to create new business brands.
• Involved in community work that adds value and meaning to their lives.
WE ARE MARKET DRIVEN — THE PORTMAN’S ADVANTAGE – HIGH FLYERS
PORTMAN distinguished itself by delivering an education that is a notch above in quality. Industry-relevant curricula are widely adapted across all courses with close partnership with the corporate industries. PORTMAN’s insistence on preparing its graduates for the global marketplace with its emphasis on an education that is highly practical, have proven to provide an added edge to the students. This is evident in its graduate qualities where PORTMAN’s graduates are highly employable, with many securing jobs even before their graduation.
PORTMAN High Flyers programme is an initiative to add real value into university level education as a result of the trend shifting towards competency based human capital development. This provides market-centred curricula that prepare students for life “in the real business world”, as well as producing globally competitive graduates that are able to compete at an international level.
THE HIGH FLYERS MASTERY DEVELOPMENT PROGRAMME:
Soft Skills Mastery: Students are inculcated with effective Interpersonal Communication & Presentation Skills, Strategic Thinking & Problem Solving Skills.
Professional Skills Mastery: Students are developed in Grooming, Business Ettiquette & Interviewing Skills.
Apprenticeship: Students gain real life working experience much earlier due to PORTMAN’s encouragement of real business world settings since day one.
At PORTMAN, we believe these additional skills Mastery and experiences will provide sustainable long-term competitive edge with the ultimate goal of developing HIGH FLYERS for the market!
